October 30th, 2025 Aleksandar Palace

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Добредојдовте на 11. FMCG SUMMIT!

FMCG Summit has grown into the largest trade event on the Macedonian market in the past ten years. Uniting the entire retail sector, FMCG Summit is a platform for sharing practices and experiences, education and networking, motivation for innovation in the sector and real examples of success, growth and profit.
Do not miss the 11th FMCG Summit!
The 11th FMCG Summit brings you ten top speakers from Macedonia, the region and the world! For 11 years in a row, established speakers share practical experiences, inspiring stories, relevant research and concrete advice that will transform your approach to everyday work.
On October 30th, join the most successful professionals from the FMCG sector.
Reserve your place now!

FMCG SUMMIT in the Adriatic Region by numbers:

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SPEAKERS

FMCG SUMMIT PROFESSIONALS

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Iskra Vetadžokoska

General Manager and Co-owner of Vitalia

I experience the FMCG Summit as a celebration of innovation and collaboration in our industry – a place where the energy of ambitious leaders fuels the vision for the future. Here we don’t just listen to the latest trends, we create them together: through bold ideas, real people, and genuine conversations that open the path toward new opportunities and better solutions for the market.

3.Sasko Samardzioski, Prilepska pivarnica

Sashko Samardžioski

General Manager of Prilep Brewery

The FMCG Summit represents one of the most relevant professional events in our sector, successfully bringing together key players from the industry in one place – manufacturers, retailers, distributors and marketing and sales experts. At the same time, FMCG Summit is a place where we get inspired, think beyond the everyday, and connect with people who share similar goals: to create value for consumers and to elevate the overall quality within the industry. For Prilep Brewery, events like this are important tools for continuous development and for positioning our products as part of a broader and more modern FMCG environment. What makes this event unique is the open communication between producers and retailers – something that is often lacking in day-to-day operational relations. I believe that such forums are crucial for building trust, understanding, and long-term partnerships, which ultimately contribute to a stronger and more organized retail ecosystem in Macedonia.

RETAIL PARTNERS

PLATINUM SPONSORS

GOLD SPONSTORS

SILVER SPONSOR

MEDIA PARTNERS

SPEAKERS

Chairman of the Board at Auchan Retail Magyarország (EX CEO Mercator, Fructal, Zito)

Marketing and R&D Director at Neoplanta

Managing Director at YouGov Serbia and Croatia

Consultant for merchandise and material operations at PIS doo, Croatia

HR Manager at Kola Group

Lecturer and consultant (EX CEO of Bimilk)

Market Manager
Imperial Tobaco Poland

08:00 - 8:45

REGISTRATION

08:50 - 10:30

Verica Martinovska – Opening remarks

Bojan Stoevski – Repositioning for Growth: Transforming the Market Model with a Focus on Pricing Strategy

In a time of inflation, shifting consumer habits, and increasing competition, pricing has become one of the most powerful tools for sustainable growth. This presentation explores how companies can redefine their market approach through strategic repositioning and smart pricing models. It focuses on real examples and experiences that demonstrate how the right price can become the strongest driver of business development.

Darko Krkać – Technologies Transforming Retail

At the 11th FMCG Summit, Darko Krkać will present advanced software solutions for managing Electronic Shelf Labels (ESL), focusing on their integration into retail systems and the tangible business benefits they deliver. The session will also feature PIS mobileBOOM, as well as the company’s sales analytics software, which provides deeper insight into performance and supports more efficient, data-driven decision-making.

Marina Mihajlovska – From Strategy to Results: Performance Management as a Driving Force

Performance Management is not just a system for measuring results — it is a mechanism that keeps strategy relevant and effective. A strategy is not a document, but a way of thinking and acting that is translated into goals, numbers, and decisions. Through clear KPIs and the role of managers as strategy implementers, organizations can build a culture of impact, accountability, and continuous growth. 

Roko Vodopija – Од план до профит: како компанијата да создаде повеќе од очекуваното

In today’s dynamic business environment, the true difference between success and mediocrity lies in execution. This presentation explores the path “from plan to result” – how companies can exceed their own expectations through clear strategy, effective leadership, and a culture of accountability. Do we always need managers, or true leaders?

10.30 - 11.00

Networking Break

11.00 - 12.25

Ognen Ognenovski – The FMCG Industry Landscape in North Macedonia

This presentation provides a clear overview of the current state and dynamics of the FMCG sector in Macedonia – from the number and structure of companies to their revenues, profits, and market trends. It highlights the largest and fastest-growing players, as well as key insights into profitability, financial stability, and employment trends. The analysis reveals how dynamic the sector is and what defines its strength and sustainability.

Toni RončevićIn-Store Branding: When Attention Turns into Sales

In a world overloaded with messages and limited attention, the moment of purchase has become crucial for success. In-store branding is more than visual impact – it is a strategy that guides consumer decisions. This presentation will demonstrate how effective in-store positioning, creative communication, and consistent brand presence can turn visibility into sales.

Dragan Teodorović  – Потрошувачките навики низ призма на глобалните и регионалните трендови

Consumer habits are changing faster than ever — influenced by global trends, economic shifts, and evolving local values. How do consumers behave today, what drives their choices, and how is loyalty built in an age of inflation and digital overload?

This presentation will explore the key global and regional trends shaping the future of the FMCG market and provide guidance on how companies can adapt to the new consumer reality.

Aleksandar Bajkov and Aleksander Käfer  – Elevating Retail Experience with Smart Digital Pricing Solutions

As a trusted technology partner operating in 17 countries, Printec will present its portfolio of innovative digital transformation solutions that help businesses create new and engaging customer experiences. The company will also introduce its partner SOLUM, a provider of cutting-edge ESL (Electronic Shelf Label) technology solutions. Through successful examples from European markets, the presentation will showcase how these technologies enhance operational efficiency and elevate the overall shopping experience.

Toni Balažič  – 7 Myths About Retail

In today’s fast-changing retail and FMCG world, many management decisions are still driven by outdated beliefs and “rules” that no longer work. This session challenges seven of the most common myths that often lead to short-sighted strategies, inefficient investments, or missed opportunities. Through practical examples and data-driven insights, the speaker will uncover what truly drives retail success—and why questioning what we “all know” can be the first step toward smarter growth.

12.25 - 13.25

Lunch Break

October 30th is a day to spend with industry professionals. Come along with your colleagues for a day dedicated to education, networking and socializing.

Be part of the event of the year!

For 1 Person

219€

For 2 to 3 people

209 €

For 4 to 6 people

199 €

For 7+ people

189 €

Registration fee includes attending all lectures, lunch, coffee break and bag with promo materials for one person.

Prices are without VAT.

GALLERY

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Phone: +389 2 3067 572

ORGANIZED BY

info@fmcg-summit.mk

About The Speaker

Toni Balažič

Chairman of the Board at Auchan Retail Magyarország (EX CEO Mercator, Fructal, Zito)

Toni Balažič is Chairman of the Board at Auchan Hungary and one of the most prominent managers in the retail and food industry in the region. With more than 25 years of top-level experience, he has successfully led major companies and shaped their strategic direction.

Prior to joining Auchan, Toni served as President of the Management Board of Mercator d.d. (2012–2017), where he played a key role in the transformation of one of the largest retail groups in Southeast Europe. He previously held leadership positions as President of the Management Board at Žito Group and Fructal.

He began his career at Spem d.o.o. as Director for Project Development, where he also established the London School of Public Relations (LSPR Slovenia) and served as its first director. Later, he was Marketing Director at Petrol and a consultant at A.T. Kearney.

About The Speaker

Saša Ćirić

Marketing and R&D Director at Neoplanta

Saša Ćirić has been the Director of Marketing and Development at Neoplanta since 2019 and is an experienced marketing professional with more than 15 years of expertise in brand management.

He spent most of his career at Frikom as Marketing and Development Director, where he worked on strengthening the value of a rich portfolio of brands in the ice cream and frozen food category.

As a consultant, he has been involved in projects focused on brand capitalization, building brand architecture, and developing new products.

About The Speaker

Predrag Ćirović

Managing Director at YouGov Serbia and Croatia

Predrag Ćirović is the Managing Director of YouGov Serbia and Croatia (formerly GfK), with extensive experience in market research and marketing.

He began his career at the regional headquarters of Kraft Foods (Mondelez) in Vienna, in the Consumer Insight department. He later worked as a research consultant at GfK Serbia, after which he took on the role of Marketing Manager at Eurobank Serbia.

After three years, he returned to GfK, initially as Director of the Household Panels division. Since 2019, he has been leading the company, which today operates under the YouGov brand.

About The Speaker

Darko Krkač

Consultant for merchandise and material operations at PIS doo, Croatia

Darko Krkač is a consultant for merchandise and material operations at PIS d.o.o., where he leads projects, integrations, and the acquisition of new clients. Over the course of more than 20 years in his career, he has worked across various industries – from FMCG, food, textile, and cosmetics, to IT and media – gaining broad and practical experience in business processes.

He holds a degree in Road Transport and Logistics Engineering. He began his career in the real sector, working his way up from warehouse worker to logistics director. In the past nine years, he has specialized in the IT sector, focusing on WMS systems, warehouse and merchandise operations, procurement, wholesale, retail, and production.

He has been involved in numerous implementations and digital transformations for clients such as Feroterm, Marjan Voće, Mikronis, Sancta Domenica / Big Bang, Studenac, and many others, through collaborations with companies like Agrokor / Fortenova Group (Tisak and A007), Styria (Večernji list, 24sata, Poslovni dnevnik), Tomsoft, and PIS – Business Information Systems.

Darko is known for combining extensive field expertise, a systematic approach, and strong project management skills. Alongside his many years of experience, he continually enhances his knowledge through training in IT, communication, and management, further strengthening the quality of the implementations he leads.

About The Speaker

Marina Mihajlovska

HR Manager at Kola Group

Marina Mihajlovska is the Director of General Affairs and Human Resources at KOLA Group, where for more than 12 years she has been transforming the HR function into a strategic driver of business success. By introducing modern HR practices and methodologies and implementing strategic HR processes, she has successfully positioned this function at the corporate level.

A lawyer by education, she is a certified Erickson Professional Coach and High-Performance Team Coach from Erickson Coaching International, holding numerous additional certifications in practical HR tools.

Her focus is on developing leadership styles and managerial skills, as well as strengthening corporate values, resulting in motivated teams and high business performance.

In 2022, she received the prestigious “HR Manager of the Year” award from the Macedonian Human Resources Association.

About The Speaker

Roko Vodopija

Lecturer and consultant (EX CEO at Bimilk)

Roko Vodopija is a distinguished manager and consultant with over 25 years of proven success in guiding and transforming leading companies across Central and Southeast Europe. Recognized as a specialist in business transformation and operational excellence, he brings unparalleled expertise in driving growth and innovation within the retail and FMCG sectors.

Throughout his career, he has held top leadership positions, including General Director of Bimilk, where he steered the company toward market leadership, and Chairman of the Board at Dinov – Diona, where he successfully restructured and revitalized their national retail chain. His managerial experience also spans renowned companies such as TDR, Dukat, and Pliva, while his consulting work with A.T. Kearney, BDO, and EY further enriched his strategic and operational insight.

Beyond consulting, Vodopija is a passionate lecturer and educator, dedicated to empowering management teams to unlock their full potential, achieve sustainable results, and build resilient organizations prepared for the future.

About The Speaker

bojan stoevski

General Manager for Poland, Imperial Brands

Bojan Stoevski is a strategically oriented leader with over 13 years of experience at Imperial Brands, where he has driven transformational initiatives and commercial growth across Central and Eastern Europe. He currently leads the company’s largest CEE operation in Poland, overseeing more than 300 employees, two factories, and two global hubs. Under his leadership, the market has achieved 19% annual growth in operating profit, a significant increase in employee engagement, and the successful launch of new product categories. He is recognized for his ability to lead through change, inspire teams, and deliver results in dynamic market environments.

REGISTRATION