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For 12 years, FMCG Summit has been the central meeting point for leaders, companies and professionals shaping the FMCG sector in Macedonia and the region. What started as a professional event for sharing knowledge and experience has evolved into a recognized business platform where the most important questions shaping the future of retail, distribution, manufacturing, technology, consumers and brand development are addressed. FMCG Summit brings together the key players of the industry – manufacturers, retailers, distributors, marketing and sales experts, data and retail professionals, as well as companies setting new standards and trends in the market. At a time of rapid change, digital transformation and evolving consumer habits, the Summit provides a space for meaningful conversations, relevant insights, practical experiences and ideas that create real business value. On October 29, 2026, in Skopje, the 12th FMCG Summit will once again bring together the industry’s most influential professionals – for new perspectives, new partnerships and a new vision for the future of the FMCG industry.
FMCG Summit ги обединува носителите на индустријата – производители, трговци, дистрибутери, маркетинг и sales експерти, data и retail professionals, како и компании што ги креираат новите стандарди и трендови на пазарот. Во време на брзи промени, дигитална трансформација и нови потрошувачки навики, самитот претставува простор за вистински разговори, релевантни анализи, практични искуства и идеи што носат реална деловна вредност.
На 29 октомври 2026 година, во Скопје, 12 FMCG Summit повторно ќе ги собере највлијателните професионалци од индустријата — за нови перспективи, нови партнерства и нова визија за иднината на FMCG индустријата.
FMCG SUMMIT in the Adriatic Region by numbers:
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SPEAKERS
FMCG SUMMIT PROFESSIONALS
Zuhra Iskenderler – Head of Distribution Sector, Dauti Komerc
“This year’s FMCG SUMMIT once again confirmed its position as a leading regional platform for sharing experiences, ideas and best practices across the industry. The focus on consumer habits through the lens of global and regional trends was highly relevant and provided valuable insights into the future development of the market.
The presentations were insightful and delivered clear messages on the importance of adapting to new trends and embracing digital transformation. I would particularly highlight the opportunity for direct communication between retailers and manufacturers, which makes the Summit unique in terms of its business value.
I am pleased to say that every FMCG SUMMIT brings new energy, motivation and inspiration – which are among the reasons why I have proudly been part of it for 11 consecutive years.”
Poleksena Jankulovska – Regional Marketing Manager, Mlekara AD Bitola
“For 11 years, FMCG SUMMIT has been a unique event that has rightfully earned its place as a ‘must-attend’ for everyone in the FMCG industry. As an attendee and guest, I can say that this is a conference that consistently inspires – both through the topics it covers and through its carefully selected speakers, who bring relevant and practical industry experience.
However, perhaps the greatest value of the Summit lies in the networking opportunities – a rare chance to meet industry colleagues in a relaxed atmosphere, exchange experiences and ideas, and often turn those conversations into great joint initiatives.
Every year, this event reminds us of the importance of professional connections and growing together.”
Наталија Караманова - кey аccount и трејд маркетинг менаџер за пијалаци, „Атлантик трејд“
“The 11th FMCG SUMMIT was a professionally designed and excellently organized event that left a strong positive impression as one of the most relevant gatherings for the FMCG industry in the region. The content was high-quality, timely and fully aligned with the trends and challenges facing the industry today.
I would particularly highlight the careful selection of speakers, the well-structured programand the opportunity for professional networking and exchanging experiences with partners, distributors and companies from the FMCG sector.
The event provided precise and valuable insights into changes in consumer behavior, as well as opportunities for further market development and growth.
Congratulations on the professionalism, dedication and positive energy that went into organizing this Summit.”
RETAIL PARTNERS
DIAMOND SPONSOR
GOLD SPONSORS
SILVER SPONSOR
AUTOPARTNER
СРЕБРЕНИ СПОНЗОРИ
MEDIA PARTNERS
SPEAKERS
Igor Jokić
Business Support Manager
Ex Henkel, Philip Morris, Nelt
Ognen Ognenoski
Founder and CEO
Бизнис Мрежа
Ненад Николовски
Business Transformation Expert
Ex P&G, L’Оreal, Baby Food Factory, Nelt
AGENDA
The 12th FMCG Summit will once again explore the most relevant topics shaping the FMCG sector and today’s retail ecosystem.
The focus will be on the trends transforming the industry – consumer behavior, AI and digitalization, retail media, data and analytics, e-commerce, growth strategies, brand development and the future of retail.
Expect a carefully curated progra featuring keynote speakers, panel discussions, case studies and practical insights from leading companies and experts from local, regional and international markets.
Stay tuned for the full agenda, coming soon!
08:00 - 8:45
REGISTRATION
08:50 - 10:30
Verica Martinovska – Opening remarks
Bojan Stoevski – Repositioning for Growth: Transforming the Market Model with a Focus on Pricing Strategy
In a time of inflation, shifting consumer habits, and increasing competition, pricing has become one of the most powerful tools for sustainable growth. This presentation explores how companies can redefine their market approach through strategic repositioning and smart pricing models. It focuses on real examples and experiences that demonstrate how the right price can become the strongest driver of business development.
Darko Krkać – Technologies Transforming Retail
At the 11th FMCG Summit, Darko Krkać will present advanced software solutions for managing Electronic Shelf Labels (ESL), focusing on their integration into retail systems and the tangible business benefits they deliver. The session will also feature PIS mobileBOOM, as well as the company’s sales analytics software, which provides deeper insight into performance and supports more efficient, data-driven decision-making.
Marina Mihajlovska – From Strategy to Results: Performance Management as a Driving Force
Performance Management is not just a system for measuring results — it is a mechanism that keeps strategy relevant and effective. A strategy is not a document, but a way of thinking and acting that is translated into goals, numbers, and decisions. Through clear KPIs and the role of managers as strategy implementers, organizations can build a culture of impact, accountability, and continuous growth.
Roko Vodopija – Од план до профит: како компанијата да создаде повеќе од очекуваното
In today’s dynamic business environment, the true difference between success and mediocrity lies in execution. This presentation explores the path “from plan to result” – how companies can exceed their own expectations through clear strategy, effective leadership, and a culture of accountability. Do we always need managers, or true leaders?
10.30 - 11.00
Networking Break
11.00 - 12.25
Ognen Ognenovski – The FMCG Industry Landscape in North Macedonia
This presentation provides a clear overview of the current state and dynamics of the FMCG sector in Macedonia – from the number and structure of companies to their revenues, profits, and market trends. It highlights the largest and fastest-growing players, as well as key insights into profitability, financial stability, and employment trends. The analysis reveals how dynamic the sector is and what defines its strength and sustainability.
Toni Rončević – In-Store Branding: When Attention Turns into Sales
In a world overloaded with messages and limited attention, the moment of purchase has become crucial for success. In-store branding is more than visual impact – it is a strategy that guides consumer decisions. This presentation will demonstrate how effective in-store positioning, creative communication, and consistent brand presence can turn visibility into sales.
Dragan Teodorović – Потрошувачките навики низ призма на глобалните и регионалните трендови
Consumer habits are changing faster than ever — influenced by global trends, economic shifts, and evolving local values. How do consumers behave today, what drives their choices, and how is loyalty built in an age of inflation and digital overload?
This presentation will explore the key global and regional trends shaping the future of the FMCG market and provide guidance on how companies can adapt to the new consumer reality.
Aleksandar Bajkov and Aleksander Käfer – Elevating Retail Experience with Smart Digital Pricing Solutions
As a trusted technology partner operating in 17 countries, Printec will present its portfolio of innovative digital transformation solutions that help businesses create new and engaging customer experiences. The company will also introduce its partner SOLUM, a provider of cutting-edge ESL (Electronic Shelf Label) technology solutions. Through successful examples from European markets, the presentation will showcase how these technologies enhance operational efficiency and elevate the overall shopping experience.
Toni Balažič – 7 Myths About Retail
In today’s fast-changing retail and FMCG world, many management decisions are still driven by outdated beliefs and “rules” that no longer work. This session challenges seven of the most common myths that often lead to short-sighted strategies, inefficient investments, or missed opportunities. Through practical examples and data-driven insights, the speaker will uncover what truly drives retail success—and why questioning what we “all know” can be the first step toward smarter growth.
12.25 - 13.25
Lunch Break
October 29th is a day to connect with the professionals shaping the FMCG industry. Join us with your colleagues for a day dedicated to learning, networking and meaningful connections.
Be part of the event of the year!
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Prices are without VAT.
Phone: +389 2 3067 572
ORGANIZED BY
info@fmcg-summit.mk
