Fifth edition of the FMCG Summit in Skopje - the biggest event in the trade sector in Macedonia. On May 16, the trade magazine InStore organizes the largest regional conference for trade with fast moving consumer goods. The FMCG Summit offers an excellent opportunity for business networking, acquiring new knowledge and sharing experiences. Our main goal is for all participants at the summit to get at least one new idea or create at least one new business partnership. The successful synergy from InStore magazine's network has been reflected on the summits held so far in Serbia, Croatia, Bosnia and Herzegovina and Slovenia. If we gather all past FMCG and marketing summits in the region, we come to significant numbers:
5
States
30
Summits
11.650
Visitors
750
Sponsors
328
Speakers
The FMCG summit in Skopje has more than 350 participants each year, from over 130 companies in the country. This year, InStore magazine has prepared a great program. We offer local and regional stories to improve your business in the trade sector. Presentations, researches, exchange of ideas, inspiration and socializing, with a focus on the currently crucial topics:
Actual situation, forecast and real potential of the Macedonian FMCG industry;
Business planning and market development strategy;
Redefining of price elasticity;
Merchandising - in-house or outsource;
Continuous training program for employees;
and much more..
FMCG Summit Skopje 2019 will be held on May 16, at the same location, in the hotel "Aleksandar Palace". Be there!
Organized by:
At the FMCG Summit this year, some of the most eminent names among clients and collaborators of InStore magazine will have their presentations:
Matthew Brown is the owner of the London creative agency Echochamber , which since its founding in 1999 has been following innovations in world’s trading markets and the evolution of consumer trends. He is a regular keynote speaker at global retail conferences. He was a guest speaker at the Anuga food show. Echochamber points to global examples of good practice and offers creative analysis to customers in all spheres of commerce, helping them develop or adapt to world standards based on the most significant consumer trends.
The agency, managed by Brown, closely collaborates with traders such as Westfield , Marks & Spencer and Tesco for more than ten years, helping them develop new concepts and get informed about the current industry innovations. Among the clients of the agency are brands such as Nike and Ikea, as well as giants in the CPG sector, Unilever and Johnson & Johnson, followed by global retail chains.
FMCG Summit Skopje 2019: Is the consumer a center of YOUR work? Shoppers today are much more sophisticated than ever before and they require a lot more from the buying process. How do you develop your retail business strategies and tactics to satisfy your customers? In his presentation, the famous British futurist will present the trends in the retail sectoraround the world. Through an excellent presentation of past experiences, Brown will show the visual and service transformation of traders - what do they do to keep the consumers? What should you do to keep your customers?
Founder & Director of Gilbert Centar Group d.o.o., Serbia
Dragisha Ristovski (D.R. Gilbert) has over 25 years of practical experience in a variety of positions such as Sales Executive and General Manager. He started working as a business coach more than 15 years ago and, today, his expertise filed covers direct sales, negotiations, motivation, and employee leadership. He is the author of 15 books, amongst which the bestseller The losers are those who never try. Dragisha is the founder and director of Gilbert Centar Group-a d.o.o., D.R. Gilbert Consulting and HR Professional Solution. He works as a permanent Sales Advisor in several renowned companies throughout the region. So far, he has founded 3 academies; one for commercial communications, one for managerial skills, whereas last year was established the Academy for business skills and knowledge. Dragisha is one of the founders of the Lyceum system which created an innovative software application containing a singular metric system of the competences of the employees in the sales and the sales management domain. Besides the Academies, he is the creator of 11 additional education and business skills programs. Furthermore, he is the initiator of the Regional Sales Strategy Conference. In the course of his career, he has delivered more than 3 000 trainings, seminars, and lectures in all the countries of the Former Yugoslavia, all of which have been attended by more than 60 000 people.
General Manager at Orbico - Macedonia
Nikola Baroli was born, and grew up, in Belgrade. After obtaining his education in the USA and Serbia, he began his career with Procter & Gamble, firstly in Romania, and later on in Bosnia & Herzegovina and Serbia where he was in charge of the distribution logistics development process. After 4 years, he transferred to Oriflame, a Swedish beauty brand; where he spent 8 years at the post of Operations Manager and he went on to occupy the post of General Manager responsible for Serbia and the Former Yugoslavia countries. In 2017, he joined Orbico, Europe’s leading distributor and supply chain management company, where he holds the post of General Manager of the branch office in Macedonia. Nicola’s guiding maxim is: ‘Employees are a company’s greatest asset’. Having this in mind, he continually strives to develop and motivate his teams through providing his employees with equal opportunities to show their skills and competence.
Owner & General Manager, Promo.fil Slovenia & Croatia
Patrik Zupančič has over 25 years’ professional experience in the domain of sales, 11 of which spent on leading positions in the field of sales and commerce at the international company Reckitt Benckiser Adriatic which encompasses world-famous brands such as Finish, Vanish, Airwick, Cillit, Durex, Scholl, Strepsils, etc. He occupied, for 2 years, the post of Manager of the Sportina Slovenija regional retail and wholesale market chain incorporating fashion brands as Armani, Boss, Tom Tailor, Esprit, Jack&Jones, Vero moda, Tally Weijl, Orsay, Bata, etc. He went on to hold the post of Sales Manager at Coca-Cola HBC Slovenia. From 2010, he is the founder of the agency PROMO.FIL, based in Croatia and Slovenia, working in the field of sales’ promotion, merchandising and field monitoring.
Business journalist
Goran Temenugov has been in the field of economy for almost 25 years. He began his career in 1995 at the Macedonian Radio Television (MRT) where he worked for 4 years. In 1999 he transferred to Kanal 5 Television where he occupied the post of business journalist at the news department. From 2001 to 2002 he worked at the department of Public affairs programs at Macedonia Daily. He spent a year working at Sky Net Television to make his comeback, in 2003, to MRT where he was employed at the business news department. From 2007 until the present, he works at Alsat.
Throughout his career, in addition to his articles and business programs, he has carried out numerous interviews with governors of the National Bank of the Republic of North Macedonia and ministers from areas that affect the fields of economy and finances. His areas of interest include bankruptcies of state enterprises, policies of the IMF and the World Bank, and the energy sector in the Republic of North Macedonia. Besides reporting on business related topics, he has also reported in times of crisis.
He regularly writes articles for several newspapers and journals.
Founder & CEO Insider ID
Sergej Zafiroski is the founder and CEO of Insider ID, an agency specialized in quantitative business research and advanced business analytics. In 2007, he began his professional career in the area of distribution of consumer goods. He went on to occupy several different positions in sales and business analytics prior to rebranding his company as a research agency. From December 2018, he holds the post of General Manager at MIT –Faculty of Economics. Over the past few years of the operation of Insider ID, due to the vibrant global trends in the domain of wholesale, the prime focus is oriented towards conception of applicable mathematical models and data analysis. Particularly interesting are the aspects related to customer profiling and the influence of price on customer’s purchase decision. The final goal of these activities is devising a Management control system through the use of advanced and quantitative decision techniques.
General Manager of Samantha
Sanja Mihailovska is MSc in Economics (Financial Management). She started her professional career in FMCG-sector in 1994 as a financial analyst. As a result of her 25 years’ experience, the advancement of her professional knowledge and technical skills, as well as her work of various leading positions, she has acquired practical experience in many areas, such as manufacturing, sales and commerce. In the last 9 years she is working in the distribution company Samantha DOO Skopje, of which 5 years as a general manager. Mihailovska is fully committed to optimizing and improving the organizational structure, processes, systems and procedures, i.e. creating more effective and contemporary design of the organization, as a key precondition for the development and growth of sales and improvement of business results.
CEO at Dauti Komerc Ltd
Xhemail Dauti is a renowned owner, CEO, and president of Dauti Komerc Ltd. He was born in 1962, in Bojane, Skopje. He went to the gymnasium Zef Ljush Marku. In 1985, he graduated from the University of Economics in Skopje, with a major in Macroeconomics. Upon graduating from university until 1990, he was a Member of Parliament in the then Socialist Republic of Macedonia. At the beginning of 1990, he founded an independent business, a firm called Dauti Komerc Ltd, which successfully operates to date. In addition, he is the founder and Honorary President of the Economic Chamber of North-West Macedonia. Xhemal Dauti is an active businessman in the whole region. He aspires to achieve continuous modernization and high standards in the domain of the food supply network. His managerial decisions are always based on a detailed market analysis. Furthermore, he advocates transparent market analysis communication for the benefits of society. Xhemal Dauti is the founder of the Albis Foundation. He has received numerous awards in acknowledgement of his work in the business domain as well as in the field of corporate social responsibility. In 2015, he received an official acknowledgement by the Customs Administration of the Republic of North Macedonia as a token of the long-established and fruitful cooperation. In the same year, he was decorated with the prestigious European Business Association Award in France.
Director of the Institute for Strategic Solutions, Slovenia
Tine Kračun is the director of the Institute for Strategic Solutions, a consulting think-tank that supports and encourages international cooperation to foster sustainable, economic and social development. Under his leadership, the Institute developed several methodologies, which assist international corporations to monitor developments, foresight events and develop solutions to solve challenges.
Consultant, Serbia
Sasha Ciric is graduate economist, who began career in the marketing sector of Simex group, where he worked on positioning brands, such as Panon, Higlo, Vrenje and ZlatibO2r water. He moved from Subotica to Belgrade, where he used his experience to strengthen the brands of Frikom’s portfolio. He faces numerous challenges through the successful launch of new and enhanced sales of existing brands, as well through the creation of campaigns that have raised the value of Frikom's brands. All this challenges contributed to his professional development. After 8,5 years at the position of Director of Marketing and Development in Frikom, he continues his career as an independent consultant who deals with the issues of market positioning, development of new products and brands.
Distributor Manager Confectionary N. Macedonia, Albania and Kosovo
ДDejan Vanevski holds a degree in Economics with a major in Marketing from the Ss. Cyril and Methodius University in Skopje. Endowed with 16 years’ professional experience in the field of FMCG, he has been responsible for leading numerous teams and businesses belonging to Wirgley and Mars in the course of the last 14 years. He started his career with Wirgley at the position of Sales representative and has since climbed the career ladder within Wirgley and Mars (after the acquisition in 2008). Dejan has launched and developed a great number of projects with key clients in North Macedonia, Albania and Kosovo. Together with his team, they take great pride in the successful creation and realization of the advanced Front End Checkout solutions in a multitude of market chains in the region. Dejan is a diligent trainer in various sales and negotiation programs at the Mars Company. Throughout the last 10 years, he has successfully managed and participated in significant campaigns and business events related to new brand launches, creation of a project for “Perfect Store” as well as conception of optimization projects for the “Route to Market” process in different countries of the Balkans, the Baltic region and the Adriatic cluster. His greatest achievement is the sales’ rise and expansion of the Mars business and products in the three countries under his direction, guiding his co-workers and business partners to continuously strive for impeccable strategy implementation of the Mars brands (Orbit, Snickers, Twix, M&Ms, Airwaves, Skittles, etc.).
Are we aware of the ways in which innovations, digitalisation, big data and creativity have an impact of the working processes? How could we turn the trends recognition into market advantage and to use it to boost up sales? How to find the formula for a market success? What are the industry’s potentials and which consumer trends will shape the future of FMCG-Industry?
08:00 - 08:45
08:45 - 08:55
Verica Martinovska, InStore - Macedonia
09:00 - 09:25
Xhemail Dauti, CEO at Dauti Komerc Ltd
09:30 - 09:55
Goran Temenugov, Business journalist
10:00 - 10:25
Tine Kračun, Director of the Institute for Strategic Solutions
10:30 - 10:50
10:50 - 11:15
Nikola Baroli, General Manager at Orbico - Macedonia
11:20 - 11:45
Dejan Vanevski, Distributor Manager Confectionary N.Macedonia, Albania and Kosovo
11:50 - 12:15
Sanja Mihailovska, General Manager of Samantha
12:20 - 12:40
12:40 - 13:05
Patrik Zupančič, Owner & General Manager, Promo.fil Slovenia & Croatia
13:10 - 13:35
Sasha Ciric, Consultant Serbia
13:40 - 14:40
14:40 - 15:05
Dragisha Ristovski, Founder & Director of Gilbert Center Group d.o.o., Serbia
15:10 - 15:35
Sergej Zafiroski, Founder & CEO – Insider ID
15:40 - 16:30
Matthew Brown - Ready to travel in the future of retailing?
The sponsoring of the FMCG Summit is an excellent marketing opportunity to strengthen the sponsor company’s image and brand’s position. The FMCG Summit provides the sponsor with an unobtrusive access to its target group, personal contacts, communication and exchange of ideas, opinions and experience, organizing events within the framework of the Summit and many other opportunities that could be realised in agreement with the organiser.
Marina Naskova, "Makprogres"
We are participants and supporters of the summit each year, because we strongly believe in the wide opportunities for inspiration, exchange of experiences and ideas that this event offers. One more time our expectations were confirmed. We had the opportunity to see and hear excellent presentations that encourages us to think about innovation, digitalization and improvement of the operational processes.
Dejan Beshliev, Macedonian-Russian Chamber of Commerce
I attended a gathering where the audience had wonderful opportunity to hear successful business stories, to "catch" tips for improving entrepreneurial attempts and to discover new business opportunities from the top business and creative leaders. I would specially emphasize Borojevic's performance, due to extremely practical advice for the huge Russian market.
Irena Jakimova, "Inspirit Coaching"
I was impressed by the fact that the importance of people, employees, managers and the need for continuous investment in personal and professional developmentwere highlightedseveral times during the summit. That’s a confirmation that we are on the right track. No matter which brand they are representing, people work with people. If peopledevelop, the brand and the products (services) will develop even faster.
Biljana Spasevska, "Aktiff"
The summit is getting better and better each year. Excellent speakers, inspirational and innovative presentations - rich content that includes everything related to everyday work, shows us where the world is heading, where we are in it ... are we on the right path! The most impressive speech was from Mr. Borojevic. JelicaIvanovska was also very inspiring and had a powerful performance with a lot of positive energy.
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See images from the atmosphere at the previous FMCG Summits. The outstanding speakers with their motivating presentations have made each summit a day to remember..
Reserve 16 May 2019 in your business calendars for the event of the year and together with your colleagues register for the FMCG Summit Skopje 2019!
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Kliker Marketing
str. Dimitar Berovski No. 9, Skopje
InStore Magazine (DRP "Kliker Marketing”)